Stonewood Financial | Webinar Recording Program

Our Experts. Your Webinar Recording.

Webinars are a powerful tool for your lead gen and lead nurture efforts - and Stonewood makes it easy with turnkey recordings proven to convert.

Whether you're running an automated webinar as a simulated live event or using the recording in seminar follow-up or email funnels and campaigns, Stonewood Financial's proven recording can help your approach convert.

Here's how it works:

Stonewood experts have recorded a tax-focused webinar
You record an intro and an outro
Stonewood edits your parts into the main webinar recording
You get a webinar file to leverage across your marketing efforts

Watch the webinar below and see answers to common questions.

Cost: $3,000 for a 90-day license

Where Can My Webinar Recording Be Used?

Your webinar recording can be used anywhere you want to share powerful tax content with clients and prospects.

The three most common places to use your webinar recording are in Automated Webinars, On-Demand Webinars and Replay Webinars. All three leverage the same webinar recording file - they are just marketed in different ways.

In an Automated Webinar, you are taking your webinar recording and hosting it as if it’s a live webinar event. This typically takes place at a certain time and date, and you invite prospects to attend.

In an On-Demand Webinar, you are inviting prospects to watch your webinar recording on-demand. They do not need to wait until a certain time and date to watch - the video is available immediately when they register.

In a Replay Webinar, you are using your webinar recording as a webinar that has already occurred, and you are offering prospects the opportunity to watch a “replay.” Replay webinars are often emailed directly to potential attendees.

Stonewood’s webinar recording is proven to convert in all three approaches - and can be used in multiple approaches simultaneously.

How are advisors using automated webinars to generate leads?

Your Webinar Recording can be used in multiple parts of your client acquisition process:

For Lead Gen: Automated Webinars can multiply your reach by driving new leads and appointments - without you needing to be present. Host online webinar events leveraging your automated webinar file. These simulated-live webinar events are marketed through social media, email marketing or even direct mail. Your prospects register and watch the webinar at a given date and time.

Looking to host your own Automated Webinar? Platforms like EverWebinar, BigMarker and Zoom make it easy.

Want to have a marketing partner promote and host the event for you? Connect with Stonewood webinar marketing partners RA Marketing, Steep Digital, AcquireUp and Leading Response.

For Lead Nurture: Your webinar recording is a powerful tool to nurture leads already in your database. Add the link to your email funnels and nurture campaigns. This is an especially effective approach for prospects who have engaged with your office around tax issues - by attending a seminar, completing a lead capture form, or having met with your office but not yet becoming a client.

Stonewood has sample email copy you can use to re-engage warm prospects and move them toward an appointment.

For Wallet-Share: Your recorded webinar is a great tool for client engagement around taxes. If you have clients who have purchased an annuity through you or are engaged with you for AUM, your webinar can increase engagement and open up tax conversations.